Seminar notes · Day 1
The 45-Point Revenue Constraint Scorecard
Score nine capabilities, find the one bottleneck holding your growth back, and leave with a 30-day fix.
Ian Kirk did not invent these frameworks — they came from the operators teaching them, got tested against real work, and are taught here the way they actually get used. Every number belonging to somebody else stays marked as reported and second-hand.
High month, low month, high month, low month. That is the income roller coaster, and it is the second of three problems worth taking apart before you spend another dollar on leads. Most people try to solve it by buying more leads. That is not the fix.
The diagnostic is nine capabilities across three systems. Connect builds the audience and the demand. Convert turns that demand into money. Compound keeps delivery from crushing you. Score each capability 1 to 5 and you end up with a number out of 45.
The number does not fix your revenue. It names the one thing capping it, which is a different and more useful job. Score yourself as you read, then say your constraint out loud to another human being. What follows is the full walkthrough, with the questions to ask yourself at every point.
Free. One email, then the whole thing.
The rest is locked
6 sections, 3 frameworks, 6 steps to run. Free, one email.