Free, built from your offer doc
Stop renting new customers. Win back the ones you paid for.
Paste your offer doc and get a 7-day reactivation sprint written for your business: the offer to put in front of past customers, the price that makes it land, every text in order, and what to say when they reply.
No offer doc yet? Build one free first, then come back. It takes about ten minutes and the sprint is only as good as the doc.
A finished example
Here's one built for a physio clinic.Every text and every reply, in order.
This is exactly what you get back, laid out the same way. Yours is written for your business, your offer and your customers, from what is in your offer doc.
The offer
Shockwave Trial Pass
One full shockwave session plus a welcome-back evaluation with Dr. Reyes.
Real price
$180
Past customers pay
$29
Cap / keyword
30 / PASS
Shockwave is the highest-value single session the clinic sells and most past patients never tried it, so the gap between $29 and $180 is impossible to miss.
Surprise bonuses (do not announce these)
- An extra 10 minutes of soft-tissue work, unannounced
- A printed take-home stretching plan
Setup, 15 minutes
Anyone who hasn't been in for 6+ months. Export four fields from your practice software: name, mobile number, email and last visit date. Pick one service to feature, set the trial price and the real price, and cap it at 30 spots.
The sequence, word for word
Paste each one into your CRM and schedule it.
Primer · The day before. Asks for nothing.
{{first_name}}, Dr. Reyes from Northside Physio here. Yes, it's really me. We finally set up texting, so I can share what's new without you needing to come in. Nothing to do today. I just wanted you to know my name when the next text arrives. Reply STOP to opt out.
Day 1: Announcement · Morning
{{first_name}}, Dr. Reyes here. The $29 Shockwave Trial Pass is open, 30 spots only. That's our $180 session for $29. My team thinks I've lost my mind on this price. Reply PASS to claim yours. Reply STOP to opt out.
Day 3: Value and reasoning · Morning
{{first_name}}, Dr. Reyes here. Before we brought in shockwave therapy, I looked at every alternative. Most just calm the pain down. This works on what is causing it. {{spots_left}} spots left. Reply PASS. Reply STOP to opt out.
Day 5: Spots-left push · Afternoon
{{first_name}}, Dr. Reyes here. Down to {{spots_left}} Shockwave Trial Pass spots. A $180 session, today for $29. My team still thinks I'm crazy. Reply PASS to claim one. Reply STOP to opt out.
Day 7: Final push · Morning
{{first_name}}, Dr. Reyes here. Last {{spots_left}} spots for the $29 Shockwave Trial Pass. $180 of treatment for $29. Once they're gone, this offer is gone for good. Reply PASS. Reply STOP to opt out.
Auto-response · The moment they reply with the keyword
{{first_name}}, Dr. Reyes here. Got it, your $29 Shockwave Trial Pass is reserved. Pick your time here: {{booking_link}}. You're about to feel what shockwave does. Questions? Call us at (555) 010-2040.
Non-booker #1 · 3 hours after they reply
{{first_name}}, Dr. Reyes here. Did you get a time booked for your $29 Shockwave Trial Pass? Your link still works. Spots are going fast.
Non-booker #2 · 18 hours after they reply
{{first_name}}, Dr. Reyes here. Half the $29 Trial Pass spots are taken. Don't miss a $180 session for $29. Your link still works.
Non-booker #3 · 24 hours after they reply
{{first_name}}, Dr. Reyes here. Only a few $29 Shockwave Trial Pass spots left. My team still thinks I am crazy for this. {{booking_link}}
The conversion, where the money is
They came for the Shockwave Trial Pass. That was only the door.
What they convert into: A 6-session shockwave care plan at the full rate.
- 01Run the welcome-back evaluation.
- 02Say the full price out loud first, then pause.
- 03Put the full care plan next to the trial pass, side by side.
- 04Ask the question, then stay quiet.
"Are you here just for the trial, or for results that last?"
Replies, W.A.R.M.
What they will text back, and what to say.
"That price seems too low to be real."
- WFair question.
- AOne session really is $180. That's the normal price.
- RThe $29 price is only for past patients, as a thank-you for coming back.
- MI have two spots left this week. Want the link?
"I don't need it right now."
- WMakes sense.
- AThis isn't a commitment. It's a welcome-back visit so we can see where your body is at today.
- RIf nothing needs work, you walk out with a clean bill of health.
- MWant me to hold one of the last spots?
"I'm too busy."
- WTotally get it.
- AThe whole visit is under an hour: evaluation, one session and a short home plan.
- RWe have early morning and evening slots, so it won't eat your day.
- MDoes Tuesday or Wednesday work better?
"Is this really Dr. Reyes? Is this spam?"
- WHa, yes, it's really us.
- AYou're getting this because you've been a patient at Northside Physio, not because you're on some list.
- RNo catch and nothing to buy online. It's a welcome-back pass for people we've already treated.
- MWant me to text you the booking link so you can see?
"Do I have to sign up for a package?"
- WNo, not at all.
- AThe pass is one welcome-back visit, full stop.
- RIf Dr. Reyes recommends more, that's completely your call on the day. No pressure.
- MShould I grab you one of the last spots?
"What's the catch?"
- WHonestly, there isn't one.
- AWe'd rather win you back with a great visit than spend that money chasing strangers on Facebook.
- RWorst case, you get a full session for a fraction of the price.
- MWant the link?
Build your own
Paste your offer doc.
The two rules
Winning a customer back costs a fraction of finding a new one.Almost nobody works the list they already paid for.
01
Contrast, not discount.
A low, paid entry offer only works sitting next to the real price. The gap between them does the selling. Cap it at 30 spots, because scarcity is real or it is nothing.
02
Speed and persistence on the reply.
The second someone replies, the booking link goes out automatically. If they do not book, they hear from you at 3, 18 and 24 hours. One text and done is how past customers stay gone.
The 7-day sequence
Five broadcasts. One auto-reply. Three chasers.
The Primer goes out the day before and asks for nothing. It only makes your name familiar, so the offer the next day lands from someone they recognise instead of a stranger. It is the cheapest move in the whole system and almost nobody makes it.
01
Primer
02
Day 1
03
Day 3
04
Day 5
05
Day 7
Handling replies
W.A.R.M. These are past customers, not strangers.
W
Welcome them back
A
Address the concern
R
Reassure. No risk, no commitment
M
Move to the booking link
And never text "we miss you". It is about you, not them, and it reads like a blast. Give a specific, time-boxed reason to come back instead.
Three ways to run it
Most owners have time or money.Pick the route that matches the one you have.
01
Do it yourself
Copy the texts into your phone or CRM and run it this week.
02
Hand it to your team
Give it to whoever already answers your phones and messages.
03
Have us run it
We build the automation and run it on your whole list every month. The long-term win is a system that refills the list and follows up on its own, not a one-time blast.
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